One of the many things Japan does well (along with food on sticks, diminutive accomodation and fast trains), is the Collectible Toy. These come in a wide range, from bento phone danglies to pimpin’ robots.
My personal favourite are the MediCom Be@rbrick series since they are pretty cheap (around ¥400), and sold in blind boxes which adds to the fun.
Bearbrick (spelled Be@rbrick) is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear, and that it is a variation of MediCom’s Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy.
The figure is an anthropomorphized bear with an extremely simplified form and a pot belly. Each plastic figure features nine parts (widely referred to as tools in the toy industry): head, torso, hips, arms, hands, and legs; These nine tools allow eight points of articulation: swivel head, swivel waist, ball joint arms, swivel wrists, and ball joint legs. [wikipedia]
Be@rbricks are often created for special events, movies, stores and the like. Being a fan of both Be@rbricks and cycling, I thought I would have a go at designing some Tour De France style be@rs – after all, what is the peloton if not a rolling morass of graphic design?
In honour of Philippe Gilbert’s emphatic win on stage one, I present ‘Phillipe Gilbe@r’:

Phillipe Gilbe@r in the Beligan National Champion (road) strip. (Yes I know that Omega Pharma Lotto wear Ruby Project and not Oakley, but Gilbert is also not a bear in real life).
- Be@rbrick template courtesy of toysrevil.
- I have in no way, shape or form aquired any licensing for the above image, it was done for fun.1
- I’m not planning to release a-Be@r-a-day, but stay tuned for moar Be@rs!
- Though if Medicom would like to do a Tour De France set I would be most happy to be involved! ↑

















































